Crella Engine: 12-Agent BPO System
The Crella Engine is our proprietary BPO automation system powered by 12 specialized AI agents. Each agent handles a specific function in the workflow, coordinated by Lima, the Orchestrator.
The 12 Agents
| Codename | Name | Role | Status |
|---|---|---|---|
| ALPHA001 | Alpha | Intake Agent | Online |
| BRAVO001 | Bravo | Triage Agent | Online |
| CHARLIE001 | Charlie | Document Agent | Online |
| DELTA001 | Delta | Decision Agent | Online |
| ECHO001 | Echo | Enrichment Agent | Online |
| FOXTROT001 | Foxtrot | Content Agent | Online |
| GOLF001 | Golf | Video Agent | Standby |
| HOTEL001 | Hotel | Communication Agent | Online |
| INDIA001 | India | Escalation Agent | Online |
| JULIET001 | Juliet | Reporting Agent | Online |
| KILO001 | Kilo | Learning Agent | Online |
| LIMA001 | Lima | Orchestrator | Online |
System Architecture
flowchart TB
subgraph intake [Intake Layer]
Alpha[Alpha - Intake]
Bravo[Bravo - Triage]
end
subgraph processing [Processing Layer]
Charlie[Charlie - Document]
Delta[Delta - Decision]
Echo[Echo - Enrichment]
end
subgraph output [Output Layer]
Foxtrot[Foxtrot - Content]
Golf[Golf - Video]
Hotel[Hotel - Communication]
end
subgraph support [Support Layer]
India[India - Escalation]
Juliet[Juliet - Reporting]
Kilo[Kilo - Learning]
end
Lima[Lima - Orchestrator]
Alpha --> Bravo
Bravo --> Charlie
Bravo --> Delta
Charlie --> Delta
Delta --> Echo
Echo --> Foxtrot
Echo --> Golf
Foxtrot --> Hotel
Golf --> Hotel
Hotel --> India
India --> Juliet
Juliet --> Kilo
Lima -.->|coordinates| Alpha
Lima -.->|coordinates| Bravo
Lima -.->|coordinates| Charlie
Lima -.->|coordinates| Delta
Lima -.->|coordinates| Echo
Lima -.->|coordinates| Foxtrot
Lima -.->|coordinates| Golf
Lima -.->|coordinates| Hotel
Lima -.->|coordinates| India
Lima -.->|coordinates| Juliet
Lima -.->|coordinates| Kilo
Agent Layers
1. Intake Layer
The front door of the system. Validates and routes incoming work.
- Alpha — First contact, validates and normalizes data
- Bravo — Routes work to the appropriate pipeline
2. Processing Layer
Core data processing and decision-making.
- Charlie — Extracts data from documents (OCR, AI)
- Delta — Makes decisions based on rules and guidelines
- Echo — Enriches data from external sources
3. Output Layer
Generates and delivers content.
- Foxtrot — Writes emails, content, personalized messages
- Golf — Creates personalized video content
- Hotel — Sends communications across channels
4. Support Layer
Handles exceptions and continuous improvement.
- India — Routes escalations to humans
- Juliet — Generates reports and analytics
- Kilo — Learns from outcomes, optimizes performance
5. Orchestration
- Lima — The maestro, coordinates all agents
Platform Stats
12
Active Agents
17K+
Tasks Processed
96%
Avg Success Rate
$88
Total Cost (All Time)
Active Missions
The Crella Engine currently serves two primary clients:
MoneyMatcher
- Loan intake and validation
- Document analysis
- DSCR underwriting support
- Pipeline reporting
Sequoia EHMP
- Lead validation and research
- Decision-maker enrichment
- Outreach email generation
- Broker analytics
Cost Structure
| Agent | Cost Per Task | Use Case |
|---|---|---|
| Alpha | $0.002 | Data validation |
| Bravo | $0.003 | Routing decisions |
| Charlie | $0.010 | Document OCR |
| Delta | $0.020 | Underwriting |
| Echo | $0.015 | Research |
| Foxtrot | $0.008 | Email writing |
| Golf | $0.100 | Video generation |
| Hotel | $0.005 | Message delivery |
| India | $0.005 | Escalation |
| Juliet | $0.010 | Reports |
| Kilo | $0.020 | ML optimization |
| Lima | $0.001 | Orchestration |
Next Steps
- Agent Architecture — Technical deep dive
- Training System — 90-session program
- Individual Agents — Meet each agent