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Crella Engine: 12-Agent BPO System

The Crella Engine is our proprietary BPO automation system powered by 12 specialized AI agents. Each agent handles a specific function in the workflow, coordinated by Lima, the Orchestrator.

The 12 Agents

CodenameNameRoleStatus
ALPHA001AlphaIntake AgentOnline
BRAVO001BravoTriage AgentOnline
CHARLIE001CharlieDocument AgentOnline
DELTA001DeltaDecision AgentOnline
ECHO001EchoEnrichment AgentOnline
FOXTROT001FoxtrotContent AgentOnline
GOLF001GolfVideo AgentStandby
HOTEL001HotelCommunication AgentOnline
INDIA001IndiaEscalation AgentOnline
JULIET001JulietReporting AgentOnline
KILO001KiloLearning AgentOnline
LIMA001LimaOrchestratorOnline

System Architecture

flowchart TB
subgraph intake [Intake Layer]
Alpha[Alpha - Intake]
Bravo[Bravo - Triage]
end

subgraph processing [Processing Layer]
Charlie[Charlie - Document]
Delta[Delta - Decision]
Echo[Echo - Enrichment]
end

subgraph output [Output Layer]
Foxtrot[Foxtrot - Content]
Golf[Golf - Video]
Hotel[Hotel - Communication]
end

subgraph support [Support Layer]
India[India - Escalation]
Juliet[Juliet - Reporting]
Kilo[Kilo - Learning]
end

Lima[Lima - Orchestrator]

Alpha --> Bravo
Bravo --> Charlie
Bravo --> Delta
Charlie --> Delta
Delta --> Echo
Echo --> Foxtrot
Echo --> Golf
Foxtrot --> Hotel
Golf --> Hotel
Hotel --> India
India --> Juliet
Juliet --> Kilo

Lima -.->|coordinates| Alpha
Lima -.->|coordinates| Bravo
Lima -.->|coordinates| Charlie
Lima -.->|coordinates| Delta
Lima -.->|coordinates| Echo
Lima -.->|coordinates| Foxtrot
Lima -.->|coordinates| Golf
Lima -.->|coordinates| Hotel
Lima -.->|coordinates| India
Lima -.->|coordinates| Juliet
Lima -.->|coordinates| Kilo

Agent Layers

1. Intake Layer

The front door of the system. Validates and routes incoming work.

  • Alpha — First contact, validates and normalizes data
  • Bravo — Routes work to the appropriate pipeline

2. Processing Layer

Core data processing and decision-making.

  • Charlie — Extracts data from documents (OCR, AI)
  • Delta — Makes decisions based on rules and guidelines
  • Echo — Enriches data from external sources

3. Output Layer

Generates and delivers content.

  • Foxtrot — Writes emails, content, personalized messages
  • Golf — Creates personalized video content
  • Hotel — Sends communications across channels

4. Support Layer

Handles exceptions and continuous improvement.

  • India — Routes escalations to humans
  • Juliet — Generates reports and analytics
  • Kilo — Learns from outcomes, optimizes performance

5. Orchestration

  • Lima — The maestro, coordinates all agents

Platform Stats

12
Active Agents
17K+
Tasks Processed
96%
Avg Success Rate
$88
Total Cost (All Time)

Active Missions

The Crella Engine currently serves two primary clients:

MoneyMatcher

  • Loan intake and validation
  • Document analysis
  • DSCR underwriting support
  • Pipeline reporting

Sequoia EHMP

  • Lead validation and research
  • Decision-maker enrichment
  • Outreach email generation
  • Broker analytics

Cost Structure

AgentCost Per TaskUse Case
Alpha$0.002Data validation
Bravo$0.003Routing decisions
Charlie$0.010Document OCR
Delta$0.020Underwriting
Echo$0.015Research
Foxtrot$0.008Email writing
Golf$0.100Video generation
Hotel$0.005Message delivery
India$0.005Escalation
Juliet$0.010Reports
Kilo$0.020ML optimization
Lima$0.001Orchestration

Next Steps