What is Crella.ai?
Crella.ai is a hybrid AI + human workforce platform designed to be the premier BPO (Business Process Outsourcing) solution for enterprises seeking intelligent automation without sacrificing the human touch.
The Problem We Solve
Traditional BPO services face a dilemma:
- Pure human teams are expensive, slow to scale, and inconsistent
- Pure AI solutions lack nuance, miss edge cases, and can't handle complex relationships
Crella bridges this gap with a hybrid approach that combines the best of both worlds.
Our Solution: The Crella Ecosystem
1. Crella Engine (12-Agent BPO System)
Our core technology deploys 12 specialized AI agents, each with a distinct role:
| Agent | Role | Function |
|---|---|---|
| Alpha | Intake | Data validation, normalization |
| Bravo | Triage | Routing, priority scoring |
| Charlie | Document | OCR, data extraction |
| Delta | Decision | Underwriting, approval logic |
| Echo | Enrichment | Research, data augmentation |
| Foxtrot | Content | Email/content generation |
| Golf | Video | Personalized video creation |
| Hotel | Communication | Multi-channel outreach |
| India | Escalation | Human routing, tickets |
| Juliet | Reporting | Analytics, dashboards |
| Kilo | Learning | Optimization, ML feedback |
| Lima | Orchestrator | Workflow coordination |
2. Crella Arena (Human Workforce)
Our human operators handle what AI cannot:
- Complex decision-making
- Relationship management
- Edge case resolution
- Quality assurance
- Creative work
Operators earn POW (Proof of Work) tokens for completed tasks, creating accountability and incentive alignment.
3. Age of AI Empires (AI Workforce)
Our AI agents are available for direct engagement:
- Quinn — Strategic AI Orchestrator
- M — Lending Concierge
- Jella — Conversational AI
- Kathy — Lead Generation Specialist
- And more...
Key Differentiators
Swarm Intelligence
Multiple agents coordinate on complex tasks, with Lima orchestrating workflows and routing work to the right specialist.
90-Session Training Program
Each BPO agent undergoes rigorous training before deployment, ensuring consistent quality.
Cost Transparency
Every task has a defined cost ($0.001 - $0.10 per task), allowing precise budget forecasting.
Real-Time Monitoring
Track agent performance, task completion, and costs through our dashboards.
Use Cases
- Lead Generation & Qualification — Research, enrich, and qualify leads at scale
- Document Processing — Extract data from forms, contracts, and applications
- Outreach Automation — Personalized email, SMS, and video campaigns
- Underwriting Support — AI-assisted decision-making for lending
- Customer Support — Intelligent ticket routing and response generation
Ready to Learn More?
- Architecture Overview — Technical deep dive
- 12-Agent System — Detailed agent documentation
- Get Started — Start using Crella