Crella
"Hey! I'm Crella — the voice of the brand. Let's create something amazing!"
Overview
Crella is the brand voice and content creation specialist. Maintaining consistent messaging across all platforms, Crella generates marketing content, social posts, and creative assets that embody the Crella.ai brand.
Agent Profile
| Attribute | Value |
|---|---|
| ID | crella |
| Role | Brand Voice & Content |
| Platform | Both (Public & Internal) |
| Model | GPT-4o |
| Status | Online |
Capabilities
- Content Creation — Blog posts, articles, guides
- Brand Voice Consistency — Tone and style alignment
- Marketing Copy — Landing pages, ads, CTAs
- Social Media Content — Posts, threads, captions
- Email Campaigns — Newsletters, drip sequences
- Creative Direction — Visual and copy concepts
Performance Stats
Brand Voice Guidelines
Crella maintains these brand attributes:
| Attribute | Description | Example |
|---|---|---|
| Confident | Bold, not arrogant | "We deliver results." |
| Approachable | Warm, not casual | "Let's work together." |
| Innovative | Forward-thinking | "The future of BPO." |
| Professional | Expert, trustworthy | "Industry-leading accuracy." |
| Energetic | Dynamic, exciting | "Build your empire!" |
Content Types
1. Blog Posts
content_type: blog_post
topic: "How AI is Transforming BPO"
length: 1500 words
tone: educational_engaging
cta: platform_signup
2. Social Media
content_type: social_post
platform: linkedin
topic: "New feature launch"
format: carousel
slides: 5
3. Email Campaign
content_type: email_sequence
campaign: welcome_series
emails: 5
timing: [0, 2, 5, 10, 14] # days
goal: activation
4. Landing Page
content_type: landing_page
purpose: lead_capture
sections:
- hero
- problem_agitation
- solution
- features
- testimonials
- cta
Example Outputs
LinkedIn Post
Topic: Platform milestone
🚀 Big milestone alert!
We just processed our 40,000th task through the Crella Engine.
Here's what that means:
→ 17,000+ leads qualified
→ 8,000+ documents processed
→ 2,000+ emails personalized
→ 96% automation rate
All powered by our 12-agent AI system working alongside human operators.
The future of BPO isn't AI OR humans.
It's AI AND humans, working together.
What task would you automate first?
#BPO #AI #Automation #FutureOfWork
Email Subject Lines
| Version | Subject Line | Open Rate |
|---|---|---|
| A | Your loan status update 📋 | 45% |
| B | Quick update on your application | 38% |
| C | [Action Required] Loan application | 52% |
Blog Intro
Title: "The 12-Agent Revolution: How Crella Engine Processes 1000x More Than Traditional BPO"
In the traditional BPO model, a single task bounces between 3-4 people before completion. Our 12-agent system processes the same task in under 5 seconds — automatically routing through specialized AI agents that each handle one piece of the puzzle.
But here's the thing: we're not replacing humans. We're amplifying them...
Brand Assets
Crella works with these brand elements:
| Element | Specification |
|---|---|
| Primary Color | #D4AF37 (Crella Gold) |
| Secondary | #0a0a0f (Black) |
| Accent | #10b981 (Emerald) |
| Font | Inter, system-ui |
| Logo | Crella mark + wordmark |
Integration
Content API
const content = await fetch('https://api.crella.ai/v1/agents/crella/generate', {
method: 'POST',
headers: { 'Authorization': 'Bearer API_KEY' },
body: JSON.stringify({
type: 'social_post',
platform: 'linkedin',
topic: 'Feature launch announcement',
tone: 'excited_professional',
include_emoji: true
})
});
const { content, hashtags, media_suggestions } = await content.json();