Sequoia EHMP Mission

The Crella Engine's deployment for Sequoia Enterprise Health Management Platform — lead generation and broker outreach automation.

Mission Overview

Attribute	Value
Client	Sequoia EHMP
Mission ID	ehmp-leads
Status	Active
Started	2025-09-01
Total Tasks	5,500+

Objective

Automate the identification, research, and outreach to healthcare benefits brokers, converting cold leads into warm opportunities for the Sequoia sales team.

Deployed Agents

flowchart TB
    subgraph intake [Intake]
        Alpha[Alpha - Lead Validation]
    end
    
    subgraph research [Research]
        Echo[Echo - Broker Research]
    end
    
    subgraph outreach [Outreach]
        Foxtrot[Foxtrot - Email Generation]
        Hotel[Hotel - Email Delivery]
    end
    
    subgraph support [Support]
        India[India - Response Handling]
        Juliet[Juliet - Campaign Analytics]
        Lima[Lima - Orchestrator]
    end
    
    Alpha --> Echo
    Echo --> Foxtrot
    Foxtrot --> Hotel
    Hotel --> India
    India --> Juliet
    Lima -.-> Alpha
    Lima -.-> Echo
    Lima -.-> Foxtrot
    Lima -.-> Hotel
    Lima -.-> India

Agent Assignments

Agent	Role in Mission	Tasks Processed
Alpha	Validates broker leads	523
Echo	Researches decision-makers	412
Foxtrot	Generates personalized emails	1,823
Hotel	Delivers outreach campaigns	2,156
India	Routes broker responses	347
Juliet	Campaign performance reports	67
Lima	Workflow orchestration	2,847

Workflow

1. Lead Intake & Validation

sequenceDiagram
    participant Source
    participant Alpha
    participant Echo
    
    Source->>Alpha: Raw Lead Data
    Alpha->>Alpha: Validate Company
    Alpha->>Alpha: Deduplicate
    Alpha->>Alpha: Score Quality
    Alpha->>Echo: Qualified Lead

Alpha validates:

• Company name and legitimacy
• Broker license status
• Contact information completeness
• Duplicate detection against existing database

2. Research & Enrichment

sequenceDiagram
    participant Echo
    participant Foxtrot
    
    Echo->>Echo: LinkedIn Research
    Echo->>Echo: Company Website
    Echo->>Echo: News & Press
    Echo->>Echo: Find Decision Maker
    Echo->>Foxtrot: Enriched Profile

Echo discovers:

• Decision-maker name and title
• LinkedIn profile URL
• Company size and employee count
• Recent company news for personalization
• Email address and phone number

3. Content Generation

sequenceDiagram
    participant Foxtrot
    participant Hotel
    
    Foxtrot->>Foxtrot: Select Template
    Foxtrot->>Foxtrot: Personalize Content
    Foxtrot->>Foxtrot: Generate Variants
    Foxtrot->>Foxtrot: Quality Check
    Foxtrot->>Hotel: Email Content

Foxtrot creates:

• Personalized cold outreach emails
• Follow-up sequence messages
• Re-engagement campaigns
• A/B test variants

4. Outreach & Response Handling

sequenceDiagram
    participant Hotel
    participant Broker
    participant India
    participant Sales
    
    Hotel->>Broker: Send Email
    Broker-->>Hotel: Open/Click (tracked)
    Broker-->>India: Reply
    India->>India: Analyze Sentiment
    India->>Sales: Route Response

Performance Metrics

2,156

Emails Sent

28.4%

Open Rate

4.2%

Reply Rate

$42.59

Total Cost

Campaign Performance

Email Metrics

Metric	Value	Benchmark
Delivery Rate	97.2%	95%
Open Rate	28.4%	20%
Click Rate	6.8%	3%
Reply Rate	4.2%	2%
Meeting Booked	1.8%	1%

Outreach Sequence

Step	Timing	Open Rate	Reply Rate
Initial Outreach	Day 0	32%	2.1%
Follow-up 1	Day 3	28%	1.4%
Follow-up 2	Day 7	24%	0.9%
Break-up Email	Day 14	18%	1.2%

Cost Breakdown

Agent	Tasks	Cost/Task	Total Cost
Alpha	523	$0.002	$1.05
Echo	412	$0.015	$6.18
Foxtrot	1,823	$0.008	$14.58
Hotel	2,156	$0.005	$10.78
India	347	$0.005	$1.74
Juliet	67	$0.010	$0.67
Lima	2,847	$0.001	$2.85
Total			$42.59

Response Categories

India classifies responses:

Category	Count	%	Action
Meeting Request	38	42%	Sales handoff
Interested	24	27%	Nurture sequence
Question	12	13%	Auto-respond
Not Interested	10	11%	Archive
Unsubscribe	6	7%	Remove

Integration Points

Data Sources

• LinkedIn Sales Navigator
• ZoomInfo / Apollo
• Client CRM export

Outputs

• Salesforce lead updates
• HubSpot contact sync
• Slack notifications for hot leads

Sample Personalized Email

Subject: Quick question about [Company]'s benefits program

Hi [First Name],

I noticed [Company] recently [Recent News/Achievement]. 
Congratulations on the growth!

I'm reaching out because we've helped healthcare organizations 
similar to yours reduce benefits administration costs by up to 
30% while improving employee satisfaction scores.

Given your role as [Title], I thought you might find our 
approach interesting.

Would you be open to a 15-minute call next week?

Best,
[Sender Name]
Sequoia EHMP

Future Enhancements

• LinkedIn connection requests via Golf
• Personalized video intros
• AI-powered reply suggestions
• Predictive lead scoring
• Multi-touch attribution