Company Overview
About Crella.ai
Crella.ai is a hybrid AI + human workforce platform that delivers enterprise-grade BPO services at unprecedented scale and efficiency.
Mission
To become the premier BPO platform by combining AI automation with human expertise, delivering results that neither can achieve alone.
Vision
A world where AI amplifies human capability rather than replacing it — where every business can access intelligent automation alongside skilled operators.
Core Products
Crella Engine
Our proprietary 12-agent BPO system:
- Alpha through Lima — Specialized agents for every workflow stage
- 90-session training — Rigorous agent development
- Human escalation — Seamless AI-to-human handoff
MoneyMatcher
Real estate lending intelligence:
- AI-powered loan matching
- Market intelligence
- Lender marketplace
Clone Factory
Personalized video at scale:
- AI video generation
- Mass personalization
- Sales enablement
Crella Arena
Human workforce platform:
- Skilled operators
- Quest-based work
- Token compensation
Team
Leadership
- JBot (Founder) — System architect, 20+ years tech experience
- Claudia (Ops Lead) — Team coordination, Philippines operations
Development
- Prince — Backend systems
- Derek — Frontend, payments
- Ryka — DevOps, infrastructure
- Wynn — AI/ML specialist
Operations
- 8+ staff members across data, content, QA, support
Technology Stack
| Layer | Technologies |
|---|---|
| Frontend | Next.js, React, Tailwind CSS |
| Backend | Node.js, TypeScript, Python |
| AI/ML | Claude, GPT-4, Rasa, Custom models |
| Database | PostgreSQL, SQLite, Redis |
| Infrastructure | PM2, Nginx, Linux VPS |
Competitive Landscape
| Competitor | Approach | Our Advantage |
|---|---|---|
| Traditional BPO | Human-only | 10x faster, lower cost |
| Pure AI | Automation-only | Human judgment, relationships |
| Freelance platforms | On-demand labor | Trained, integrated workforce |
Business Model
Revenue Streams
- Subscription — Platform access fees
- Usage — Per-task processing fees
- Enterprise — Custom deployments
- White-label — Licensing technology
Unit Economics
| Metric | Value |
|---|---|
| Avg Task Cost | $0.01-0.05 |
| Gross Margin | 70%+ |
| Customer LTV | TBD |
| CAC | TBD |
Traction
| Metric | Value |
|---|---|
| Tasks Processed | 40,000+ |
| AI Agents | 20 (12 BPO + 8 AI) |
| Human Operators | 13+ |
| Active Missions | 2 (MoneyMatcher, Sequoia) |
| Platform Uptime | 99%+ |
Contact
For detailed information, contact us to schedule a call.